Direct marketing :

A customized mailshot sent out to the main market players: distributors - manufacturers - architects - contractors - painters & decorators

Invitations : 300,000 invitations are inserted in the professional press and made available for you to contact your prospects and clients

Post-its : affixed to your letters or invoices, these easy-to-use and efficient post-its provide a reminder of the time and place of the exhibition and of your presence there

Posters : over 5,000 posters will be sent out to the trade network (wholesalers and retailers)

Catalogue : special feature in the Feb/Mar issue of the periodical «l’Entrepreneur» : light work and finishing (circulation:14,000 copies)

Advertising campaign : September 2004 - March 2005
An advertising campaign will be run in all the trade press of the sector.

Le Moniteur • CTB • AMC • Négoce • Applitec • l’Entrepreneur second œuvre - Finition et gros œuvre • Reflets et Nuance • De toutes les Couleurs • Manuel Général de Peinture • Éclat.

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