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Direct marketing :
 A customized mailshot
sent out to the main market players: distributors - manufacturers - architects
- contractors - painters & decorators
 Invitations : 300,000
invitations are inserted in the professional press and made available for you
to contact your prospects and clients
 Post-its : affixed
to your letters or invoices, these easy-to-use and efficient post-its provide
a
reminder of the time and place of the exhibition and of your presence there
Posters : over 5,000
posters will be sent out to the trade network (wholesalers and retailers)
 Catalogue : special
feature
in the Feb/Mar issue of the periodical «l’Entrepreneur» : light
work and finishing (circulation:14,000 copies)
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Advertising
campaign : September
2004 - March 2005
An advertising campaign will be run in all the trade press of the sector.
Le Moniteur • CTB • AMC • Négoce • Applitec • l’Entrepreneur
second œuvre - Finition et gros œuvre • Reflets et
Nuance • De toutes les Couleurs • Manuel Général
de Peinture • Éclat.
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